THE WORLD OF
'THE WORLD OF AMRO'
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PASSAGES AND PICTURES FROM THE
VIDEO INTRODUCTORY PROGRAMME
amro |j scope
INTERNATIONAL
I.
amro scope
Holland, a flat piece of earth in
Western Europe. A
characteristic Polderland.
INTFR NATIONAL
Amroscope International
is produced specially for
the personnel of
Amro branches and offices abroad
Plublished every two months.
Editorial address:
Bureau for Public Relations
Herengracht 597
1017 CE Amsterdam-C.
The Netherlands.
Telephone: 283656
Telex 11006 amro nl
Editorial Staff: Johan B de
Lange and Tonnie Marrée
Editor Joop C Twift.
Articles published in
Amroscope International may
be reprinted with permission
partly created by the people
themselves. Dykes forced the
sea to give back precious land,
but even so, The Netherlands
are not more than a dot on the
globe. A tiny spot, where on
For most of the world, the image of Holland is this: fertile soil,
stripped with water and dotted with windmills.
But the reality of today is differ
ent: a modern industrialised so
ciety where industry, trade and
services of all kinds set the pace.
For centuries, this country of
wooden shoes and flowers has been
involved in international transport
and trade. Consequently, more and
more Dutch industries and
institutions are setting up branches
all over the world. Conversely,
many foreign institutions come to
settle in Holland. This country,
with its vast resources of natural
gas and strong international ties,
requires adequate financial
services. These services are
centered in this city: Amsterdam,
the capitol of the country. Here we
find The Netherlands Bank the
central bank of Holland but*also
the Dutch Stock Exchange and an
impressive number of commercial
and investment banks and other
financial institutions.
too many days the sun loses the
battle against rain, snow or fog.
Nevertheless, this place is one
of the most heavily populated
countries in the world, with
more than 650 people to every
square mile.
For most of the world, the image
of Holland is this: fertile soil,
stripped with water and dotted
with windmills. But the reality of
today is different. The majority of
the more than 14 million
Dutchmen earns a living in a
modern industrialised society
where industry, trade and services
of all kinds set the pace. They
make the most out of the many
advantages that Holland gets from
its position in the heart of Western
Europe. With the North Sea as a
gateway to the rest of the world
through big canals and rivers like
the Rhine, Maas and Schelde as
gateway to the big industrial
conglomerations of Germany and
France.
